Danish Prime-Time Advertisement Celebrates Transgender Acceptance

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It’s been a while since I’ve posted about things not concerning KKFI and Trans Talk. It’s not been a good year for us here at Transas City, not at all. But the election…debacle has convinced me that I need to get the energy to rejuvenate Transas City, and get my hundreds of backlogged historical and science items out in the public.

But first I wanted to highlight a current television advertisement from Denmark – inarguably the home of Western transsexual history – showing a father trying to reach out to his transgender daughter at Christmas time. The advertisement is for Danish electronics retailer Elgiganten, and is titled (after translation) “Let the Gifts Talk.” The advertisement shows a transgender teenager or woman spending a tense Christmas with her parents, obviously scared and uncomfortable.
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The entire family seems tense as her father grimly presents her with a gift, that as she hesitantly opens turns out to be a hair straightener/curler set. There’s a shy smile from her, and an almost-smile from the still grim father.
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Some have criticized the advertisement for the father not showing “enough” acceptance, not being as friendly and welcoming to his daughter as he should be. But in my experience, as I’m certain that of innumerable others, acceptance and welcoming are such a gradual process, and every family works on their own timetable. Sometimes it goes in fits and starts – the old “two steps forward, one step backward.” But other times, it is just a very slow, gradual evolution, like ice melting. The latter is what I believe this advertisement is showing.

You can view the advertisement below via YouTube.

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